Store Basic Information
Fill before starting the survey
Store Name*
Chain / Brand*
Industry*
Location Type
Store Size (sqm)
Brand Positioning
Foot Traffic
First Impression (1–5)*
Overall feeling when entering the store
Very PoorExcellent
Surveyor Name*
Survey Date*
Contact Person
Capex Budget (Est.)Optional
Try: "Do you have a renovation budget this year?"
Decision TimelineOptional
Pain Point (Manager Said)Optional
Category & Planogram
Product mix, space allocation, planogram system
★ Weight 25% — Highest impact
Product mix completeness
—/5
Are key categories present and well-stocked?
Very incompleteVery complete
+ Add note
Category space allocation
—/5
Balance between Beverage / Snack / HPC / Other
Poorly balancedWell balanced
+ Add note
Planogram consistency
—/5
Same layout across branches? Systematic arrangement?
No systemFully systematic
Price tag & data strip
—/5
Complete, readable, consistent price tagging
Missing / unclearPerfect
Stock depth & availability
—/5
Are shelves full? Out-of-stock items observed?
Many out-of-stockFully stocked
Impulse zone placement
—/5
Promo / new products in main traffic flow?
Hidden / wrong spotPrime position
Shelf System — Quality
Score the quality — record spec separately below
★ Weight 15%
Material quality & durability
—/5
PoorExcellent
Structural stability
—/5
Risk / unsafeVery stable
Load capacity adequacy
—/5
InsufficientMore than enough
Adjustability / flexibility
—/5
Fixed / rigidVery flexible
Overall condition & age
—/5
Old / replace nowBrand new
Shelf Spec Record (no scoring)
Fill what you can — photo reference is fine
Material typeSPEC
Wall shelf W × D × H (mm)SPEC
Gondola / middle shelf (mm)SPEC
Hole pitch range (mm)SPEC
Hole typeSPEC
ColourSPEC
Additional notesSPEC
Special Display
End-cap, floor stand, step display
Weight 10%
Display design appeal
—/5
Not appealingVery eye-catching
+ Add noteFlexibility & reconfiguration
—/5
Rigid / fixedVery flexible
Supplier branding utilization
—/5
NoneExcellent
Display location in store
—/5
HiddenPrime spot
Visual Merchandising
Alignment, cleanliness, lighting, overall impression
★ Weight 20%
Shelf alignment & tidiness
—/5
ChaoticPerfectly neat
Cleanliness
—/5
DirtySpotless
Shelf utilization rate
—/5
Under / over usedOptimal
Product lighting quality
—/5
Poor / darkExcellent
Overall visual impression
—/5
If you were a customer, would you want to buy?
Would not buyDefinitely buy
+ Add noteEntrance & Signage
Exterior visibility, lighting, brand communication
Weight 8%
Exterior visibility & signage
—/5
InvisibleVery clear
Entrance lighting quality
—/5
Dark / poorBright & welcoming
Promotional display at entrance
—/5
NoneExcellent
Brand communication materials
—/5
NoneStrong branding
Store Flow & Layout
Walkway, dead zones, customer navigation
★ Weight 15%
Walkway width adequacy
—/5
Very narrowVery spacious
+ Add noteCustomer flow clarity
—/5
Confused / no flowClear natural flow
Dead zone management
—/5
Many dead zonesNo dead zones
Category navigation ease
—/5
ConfusingVery intuitive
Checkout Zone
Weight 4%
Impulse product placement
—/5
None / poorExcellent
Queue management
—/5
ChaoticVery smooth
Digital payment visibility
—/5
NoneVery clear
Counter materialSPEC
Refrigeration & Equipment
Weight 3%
Refrigerator condition & coverage
—/5
Poor / insufficientExcellent
Cold chain product variety
—/5
Very limitedFull range
+ Add noteRefrigerator typeSPEC
Number of unitsSPEC
Business Analysis
Strengths, weaknesses, opportunity, solution
Key Strength
Key Weakness
Growth Opportunity
RBS Solution Recommended
Priority Level
⚙ Google Apps Script URL
Paste your deployed GAS URL here before submitting. See README.md for setup instructions.
Survey Summary
—
Total Weighted Score
—
Rating
—
Score by section:
4.5–5.0 Excellent
3.5–4.4 Good
2.5–3.4 Fair
1.0–2.4 Poor
Review all information before submitting